16 Powerful Steps I Take Before And After I hit Publish
Do you worry about getting traffic to your blog? As bloggers, we often worry that people will not visit our blogs.
Without a doubt, there is a direct correlation between the success of your blog and the amount of traffic it receives.
Getting traffic to my blog is the main reason I started this blog growth series. The things I do to my blog posts before and after I hit publish are very important in growing my blog traffic.
In this article, I will show you the 16 powerful steps I take before and after I hit publish on every blog post.
1. Write content with A clear takeaway.
As they say, content is king. Every content you produce for your blog must have a clear takeaway. This means that your post must have a purpose. When you write a post, ask yourself this question. What is the problem I’m solving with this post? It will help you focus your post.
Once you’ve decided what problem you are solving with the post, you then decide the best way to deliver the message to your readers.
For example, ‘list’ posts and ‘how to’ posts are great ways to deliver valuable advice to you readers because they are easy to follow and understand. ‘Ultimate guides’ are in-depth posts which are packed with detailed advice which readers often like to read. They rank well on google too.
Great blogs are built on great or evergreen contents.
It is therefore important to know what problem you want to solve for your readers. This will help you wrap your content effortlessly around that problem. I have tried to do that with this post, which happens to be a list post too.
Your great post will not get far if you do not do a good job with SEO. Luckily the Yoast plugin is quite intuitive and makes it easy to build good SEO. If you are on WP, you must download the plugin today.
2. Write a great and effective headline.
Your headlines are what gets your posts opened. So, it is important that the headlines answer the 4 rules about good headlines, which are:
• It must be unique
• Urgent and
• It must be useful.
A good example is this: 5 Proven Ways To Improve Your Writing Instantly
This is one of my popular posts. As you can see, the headline is unique, specific, urgent and useful.
Your headline may not always meet all the 4 rules at the same time, but you get the idea. Headlines are key to having your post opened. So, craft them with care. You can use headline analyzer to help you out. Aim for 60% virility upwards.
The most important aspect of your headlines is making them SEO rich. Yes, I know, SEO can be a nightmare. I ignored SEO for so long, but I now realize that my posts will not go far without including a keyword or phrase to the headline.
Another example is this article, How to grow a successful blog today. This is not the strongest of headlines, but it is likely to appear easily when people search phrases like ‘how to grow a blog’ or ‘grow a blog’ in google.
For more information about how to write effective headlines, download Jon Morrow’s Cheatsheet here.
3. Keep your writing simple and relatable with subheadings and short sentences.
Many readers are scanners. They don’t have the patience to read a chunky text. In fact, when I see a page full of text all lumped together, I immediately sigh and leave the post. This is the same for many readers. So, if you want people to read your great content, use subheadings to break up large text and keep paragraphs to about three or four short sentences.
Related reading: 5 Proven Ways to Improve Your Writing Instantly
4. I Make my images SEO ready
Before I understood SEO to the extent I do today, I used to post my images with their originals file name like IMG_ 3424. Jpg. That was not cool at all. Now I change the name of the image and add something with a keyword. By making the images SEO ready, I’m giving them a fighting chance to pop up in searches on various platforms. If you are on Pinterest, you will understand how important making your images SEO ready is. If you want to grow your blog, learning SEO is a must.
5. Add ‘alt text’ to all images
This is something I never use to do. I normally will add this after uploading the images into Pinterest. Alt text simply means the description added to the blog post image.
It is cool to add the description before you upload it to Pinterest to save time. As you must know by now, descriptions that are keyword and SEO rich are powerful. So, aim to write a good description.
Here’s a sample of a description I added for this post:
Do you want to write a powerful post that gets read by many people? Learn 16 powerful steps I take before and after I hit publish.
6. Add Featured image
Featured image can be useful in several ways. The featured image is pulled in a ‘recent post slider’ automatically.
A featured image also increases your blog’s visual presence.
7. Deep link my post to old posts
This simply means linking your current post with related posts in your website. It is a clever way of getting readers to stay on your website longer. It can also be useful in giving your readers helpful information about your current post.
As you can see, I have done a few deep linking to old posts in this post.
8. Add a call to Action at the end of the post.
What do you want your readers to do after reading your post? I prefer to add a question to spark a discussion. Who doesn’t like to know what people think about the post they have written? I know I do. Adding a question at the end of the post will encourage readers to leave a comment. Call to action is a powerful way to engage with your readers or your community.
9. Proofread your post
This is a no-brainer but one that some bloggers, especially new bloggers take for granted. It is important to read your post several times before you hit publish. Even after reading it several times, chances are, somebody is likely to pick out one grammar error or spelling mistake. Give your post a fair chance by doing a thorough work of proofreading. I use Grammarly to catch such errors.
POWERFUL STEPS I TAKE AFTER I HIT PUBLISH
10. Pin Post image onto Pinterest
If you added alt text to your image, simply pin it to a relevant board. Don’t forget to check for hashtags if you haven’t already added it. Pinterest accepts hashtags in pin descriptions. It is a good way for many people to find your pins.
In the first instance, I pin to a board that is solely for all the pins from my blog. I will suggest you dedicate a board for pins from your blog.
From this board,
I repin to other relevant boards over a few days. Pinning strategically over a few days onto relevant boards will ensure that your pins are rotating. This is where Tailwind becomes very useful. Sometimes, I pin first to a group board before repinning to my dedicated board. I like to try new things to see what works better.
11. Pin image to relevant group boards
It is equally important to pin to group boards. I use Tailwind to quickly schedule my pins to relevant group boards. If you’re worried about the re-pinning automation capability of BoardBooster, the newTailwind’s SmartLoop feature has you covered. It is available in your Tailwind dashboard.
12. I share on Facebook
I do this manually. I don’t mind doing this manually, because it gives me the opportunity to share the post and engage with my Facebook groups. I belong to quite a few Facebook groups, with different share days. Sharing my post on different share days in a week gives my post a fighting chance of going far. In the future though, I will use a scheduling tool to enhance my productivity. There are many scheduling tools out there. Do your research and decide which one best suits you. I’m likely to use SmarterQueue. I have heard so many good things about it.
Relevant reading: 24 ways to drive organic traffic to your blog
13. Share on Twitter
Share your post on twitter. If you have a scheduling programme, schedule the post several times. I am not a great fan of Twitter. You know why? The feed moves very fast. Your tweet can easily be missed. So, I recommend scheduling several times over days or even weeks or months to circulate your post constantly.
14. I respond to comments
If you have written a great post, you are bound to have readers leaving comments about the post. It is important to respond to these comments. It helps you connect with your readers.
15. I check my analytics
I check my analytics to see how much engagement my post has received. If it has high engagement, I may decide to create a content upgrade for the post if I don’t already have one. It will also tell me what type of contents my readers like to read. This will help me craft similar content in the future. If you are are a new blogger, don’t forget to install google analytics.
16. Rinse and repeat
In a month or two, repin your blog post image onto Pinterest. This is known as ‘looping’ (repining your old pins). Unless someone else pins your pin, your followers will no longer see them. By ‘looping your pins every month or two, you ensure that your old contents are in constant circulation.
Have you heard about Pinfinite Growth? This course by Melissa Griffin teaches you all you need to know about Pinterest. If you are a new blogger who wants to leverage Pinterest for traffic to your blog, I highly recommend this course.
Wow! I’m tapped out. Thanks for staying with me.
Did you enjoy reading 16 Powerful steps I take before and after I hit publish?
Leave a comment.
You’re awesome guys. Thanks for reading.
- This post contains affiliate links